As consumer focus shifts towards being more health-conscious, recent years have shown a spike in “mocktails” or mock-cocktails which have the added benefits of flavor and fun without adverse-effects of alcohol. Mocktails have a wide range of appeal and are suitable for those who never drink as well as those who simply need a night off from drinking. Mocktails offer the drinker an alternative to a boring cup of water or club soda. By including exotic flavors, carbonation, and garnishes, those who chose one of these non-alcoholic beverages can feel more at ease without the risk of inebriation and danger of an impending hangover.
The exclusion of alcohol is certainly a central attraction to mocktails, however, the low-calorie factor can be alluring to the health-conscious community. Many choosing mocktails over cocktails comment that they are perfect when choosing to abstain from drinking. A contemporary trend we’ve seen has been the implementation of “Dry January” in which participants do not consume alcohol for the first month of the year as a fresh and healthy start to the new year. Moreover, it gives them a chance to recover from the holidays and even shed some winter weight.
According to Bon Appetit, the market for low- to zero-alcohol drinks is expected to “grow by about 32% between 2018 and 2022” which is triple the sector’s growth from the previous 5 years. The correlation between the sober-curious movement is an undeniable factor for this trend. Sober influences are prevalent across social media platforms, inspiring more and more people to give a sober lifestyle a chance. Given this shift in the stigma of sobriety, people are less fearful of becoming an outcast for not participating in the drinking culture. In fact, the World Health Organization has ascertained that the amount of drinkers worldwide has declined by 5% since 2000.
Mocktails menus and mocktail bars are popping up in major cities all around the country and customers rave about their concentration on wellness. Many mocktails feature craft bases like tea, kombucha, botanicals, and fresh juices. Adding in real fruit, herbs, and citrus’ to supplement the beverages’ with healthy additives. Gone are the days of virgin strawberry daiquiris that tasted artificial and overly sweet. These new, healthier, non-alcoholic alternatives are often sugarfree, organic, or featuring locally-sourced ingredients.
Whether mocktails become a full-time replacement or occasional substitution is completely up to as the consumer, however, the fact that this sector of healthier beverages is becoming a more widespread option is widely beneficial. This engaging health-trend is projected to grow in the coming years as the wellness trend continues to accelerate, which begs the question: what healthy alternative is the next to compel the masses? Share your thoughts on mocktails and other healthy beverage trends with us in the comments.
Photo credit: Zeny Rosalina